On March 22nd, the DJ curated music startup 22tracks will launch its London edition. Several carefully chosen selectors will be playing in the British capital tonight, to kick off what may become a UK success story. The website, which streams the 22 best new tracks within 22 playlists, launched late 2009 in Amsterdam. Every playlist is managed by a specialist in a certain genre, usually a DJ, who functions as a guide in an extremely crowded musical landscape. 22tracks has already proven itself as a welcome addition to the online music industry. Drawing around 50.000 daily listeners in such a short space of time, has led to sponsored creative collaborations with many major brands and festivals. On Facebook they’re among the largest Dutch brands.
Starting with London, where the heart of the music industry is located, 30 DJs are ready to show which music is currently hot and happening. The DJs are mainly known from their work for radio stations like the BBC, Rinse FM and Kiss FM, or are well respected artists in the London club scene. 22tracks is also specifically tailored by genre to cater to the diverse metropolis with almost fourteen million inhabitants. Thus, in addition to special attention for electronic and alternative genres, 22tracks London will also include playlists that focus on African, Asian and Caribbean music.
Expect selectors like Roska, Plastician, Robbo Ranx, Edu, DJ Pioneer, Standard Place, Elijah & Skilliam, the Panjabi Hit Squad and Boiler Room’s Thristian. All teaming up to show you what’s happening in the world of music. Discover the complete roster over here: 22tracks.com/ldn.
Now the best thing currently is: The Soul Snatchers have been selected for the FUNK list by Chris Read & Nick Armitage and we’re in good company 😉